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Communication

6. COMMUNICATION

RESPONSIBLE PARTNER

National Association for Rural, Ecological and Cultural Tourism, Tulcea Branch

PARTNERS INVOLVED

Aristotle University of Thessaloniki, Research Committee – Special Account for Research Funds, School of Economic Sciences


State Educational Institution of Higher Professional Education “Russian-Armenian University”


University of Economics – Varna


International Centre for Social Research and Policy Analysis


National Association for Rural, Ecological and Cultural Tourism, Tulcea Branch

Summary description and objective of the work package

In order to meet the ambition of the SILC project, to have the overall desired impact on the Black Sea region and initiate the SILCNECT label and network, special attention will be given to the project’s internal and external communication.


The communication plan sounds most of the project’s duration and it is oriented according to its activities. It includes an action plan of external and internal communication, which will build the SILC own and newly established communication strategy.


Products and services of media and non-media communication, dissemination activities and products e.g. the SILCNECT label and network, the Virtual Observatory, the SILC Website, the project flyer, the 10 newsletters and various reports, proceedings and concept studies, set the communication strategy of the project.


Even though several communication deliverables appear in other group of activities, these are still crucial to the effective communication of the project results.


As the SILC project progresses, final results will be presented on local, regional, national and international workshops and conferences.


The relevant target audiences for the different outputs of the project are clearly defined and described. Therefore, every group of activities completes different target needs and develops clear objectives and messages for each, finding the best means to communicate them. But all of them ensure close relations with regional, domestic, European and international stakeholders; an effective communication infrastructure; increased general awareness towards project results and strong corporate identity for the project, project consortium and participating regions


Furthermore, the impact of communication activities will be monitored individually and on a regular basis throughout the lifetime of the project, so as to ensure optimum efficiency whether it will be via web based tools or surveys, by evaluating media coverage and overall visibility of the project results or via internal communication methods.

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