silcromaniaantrec@gmail.com

Activities

1. MANAGEMENT

2. BASELINE STUDY ON THE SILK ROAD CULTURAL HERITAGE

3. SILK ROAD ENTREPRENEURSHIP NETWORK

4. SILK ROAD VIRTUAL OBSERVATORY

5. SILCNECT LABEL GUIDE DEVELOPMENT

6. COMMUNICATION

RESPONSIBLE PARTNER

Aristotle University of Thessaloniki, Research Committee – Special Account for Research Funds, School of Economic Sciences

PARTNERS INVOLVED

Aristotle University of Thessaloniki, Research Committee – Special Account for Research Funds, School of Economic Sciences


State Educational Institution of Higher Professional Education “Russian-Armenian University”


University of Economics – Varna


International Centre for Social Research and Policy Analysis


National Association for Rural, Ecological and Cultural Tourism, Tulcea Branch

General description of the management activities

Management is the most important GAS since it is directly connected with all the other GAS. Effective management (technical and financial), coordination of the project, among partners and EU, on-time reporting and financial statements, are the main actions of the specific GAS that will ensure successful implementation. The lead partner, AUTh-ECON, with the extensive managerial capacity, will ensure that. Also, Steering Committee meetings and direct communications will support successful implementation of the project activities. All partners participating to the consortium share common thematic and scientific interests, that will result in building the required capacity for implementing the SILC project.


The most important expected results of management will be:


– Setting a regulatory framework of SILC partnership consortium;


– Setting rules that will ensure parity among partners and independence;


– Create the terms for all partners to have equal rights and obligations, and


– Create the conditions required for future sustainable operation, continuation with self and other funds.


The duration of the GAS is equal to the duration of the proposed project (30 months). The proposal is structured in a way so that its transnational character, joint actions and joint budget allocation, are ensured with all partners’ responsibility. In fact, one of management’s major scope is to develop Joint development, implementation, staffing and financing. Joint development defines the project results, the work plan, the contribution and benefits of each partner individually. Joint implementation carries out the work plan, the responsibilities and the development of outputs and targets.


Also, part of the implementation of SILC project is Joint staffing. That means that each partner will work under the Lead Partner who will be responsible for each GAS and will coordinate, monitor and control all activities. In fact, each partner is more than welcome to promote important synergies at local / national level that will ensure the sustainability of the project. However, the role of the responsible Lead Partner of each activity and the roles of the rest of the partners participating in the activity, are clearly defined. Last but not least, joint financing sets the cooperation base for project objectives to be fulfilled.

RESPONSIBLE PARTNER

State Educational Institution of Higher Professional Education “Russian-Armenian University”

PARTNERS INVOLVED

Aristotle University of Thessaloniki, Research Committee – Special Account for Research Funds, School of Economic Sciences


State Educational Institution of Higher Professional Education “Russian-Armenian University”


University of Economics – Varna


International Centre for Social Research and Policy Analysis


National Association for Rural, Ecological and Cultural Tourism, Tulcea Branch

Summary description and objective of the work package

The plethora of traditions and cultures along the Silk Road countries and regions has become a major motivation for travel, with travelers seeking to engage with Silk Road cultural heritage. The new UNWTO tourism development initiative towards the Western Silk Road planning area, from the Caspian Sea, around the Black Sea and along Europe and parts of the Mediterranean basin, is expected to stimulate new strong business opportunities in the rising Silk Road tourism segment. Aligned with the overall Programme’s objective, the research activities to be conducted within the baseline study on the Silk Road Cultural Heritage aim to facilitate the strengthening of business opportunities and transnational synergies in the tourism and cultural sectors among SILC project areas involved.


Tourism stakeholders need to acquire awareness of the Silk Road cultural heritage, while culturepreneurs must endeavor to comprehend the entrepreneurial framework of Silk Road tourism. Towards this direction the baseline study on the Silk Road Cultural Heritage include actions of identification, documentation, classification, evaluation and reporting of Silk Road tangible and intangible cultural heritage along the project areas, in order to foster the sustainable development of Silk Road tourism by incorporating cultural assets management.


Russian-Armenian University (RAU) is the Lead Partner of the baseline study on the Silk Road Cultural Heritage. RAU has a considerable experience on the project’s topic, gained within the Western Silk Road Tourism Development Initiative, developed by UNWTO in cooperation with the European Commission. RAU has been actively involved in the UNWTO Initiative, conducting a national SWOT analysis on the Western Silk Road in Armenia. RAU was invited to participate in the 1st International UNWTO Western Silk Road Workshop, held in Alexandroupolis, Greece on 26-27 April 2017. During the workshop, the “Silk Road Local Culture-SILC” project idea was introduced by Aristotle University of Thessaloniki, School of Economics (AUTH-ECON) Professor Stella Kostopoulou, who was the Scientific Responsible of the national Western Silk Road SWOT analysis for Greece, carried out by AUTh-ECON also within the UNWTO initiative.


The aim of this baseline study on the Silk Road Cultural Heritage is to support a widespread awareness on the Silk Road local cultures, focusing on tourism development and interregional synergies. The main rationale of the project is the promotion of tourism entrepreneurship in the study areas through the branding of local Silk Road cultures. To this end, all tangible and intangible cultural heritage resources that are linked to the Silk Road legacy and contribute to the local Silk Road cultural identity, will be identified, delineated, recorded, evaluated and incorporated in a holistic tourism development Masterplan for the project area.


The implementation of the baseline study on the Silk Road Cultural Heritage is aligned with the Programme’s objectives, providing a baseline research on the interlinkages between tourism and Silk Road cultural heritage, including risks and opportunities.


More specifically, it aims to:


(1) Identify the Silk Road cultural footprint within the project areas, through an in depth research of tangible and intangible Silk Road cultural heritage and assessment of its impact on tourism development;


(2) Promote the Silk Road historical heritage and support its preservation through sustainable tourism development (e.g. Silk Road cultural assets survey and mapping);


(3) Promote the development of cross-border tourism products and transnational thematic itineraries based on the Silk Road historical routes;


(4) Share experience/best practices and/or develop jointly targeted tourism strategies to promote high quality, innovative tourism products and services (e.g. eco-tourism, adventure tourism, creative tourism, cultural tourism) for specific markets (e.g. the Free Independent Travelers);


(5) Report key steps for the elaboration, management and marketing of tangible and intangible cultural heritage-based tourism products;


(6) Define and prepare further joint research actions on Silk Road cultural tourism.

RESPONSIBLE PARTNER

International Centre for Social Research and Policy Analysis

PARTNERS INVOLVED

Aristotle University of Thessaloniki, Research Committee – Special Account for Research Funds, School of Economic Sciences


State Educational Institution of Higher Professional Education “Russian-Armenian University”


University of Economics – Varna


International Centre for Social Research and Policy Analysis


National Association for Rural, Ecological and Cultural Tourism, Tulcea Branch

Summary description and objective of the work package

Silk Road Entrepreneurship Network Implementation activities introduce the creation and establishment of a sustainable collaborative network among stakeholders activated in the Black Sea, aiming to increase the economic impact on the region’s tourism and cultural sector. The proposed interregional network ‘SILCNECT’ aligned with Black Sea Basin expected results for stronger cross-border business opportunities in the tourism and cultural sectors, is structured in a way to ensure a clear cross-border impact on Silk Road tourism entrepreneurial initiatives. The main objective of SILCNECT network is to develop a consistent strategy towards the enhancement of Silk Road brand-awareness. This collaborative network will facilitate the sharing of experiences and expertise and encourage professional cross-border cooperation aiming at adopting a coherent joint marketing strategy for promoting Silk Road entrepreneurial initiatives. SILCNECT network shall reinforce local and interregional entrepreneurial synergies by developing, introducing and implementing a Cooperation Memorandum to be adopted by SILCNECT entrepreneurs.

RESPONSIBLE PARTNER

Aristotle University of Thessaloniki, Research Committee – Special Account for Research Funds, School of Economic Sciences

PARTNERS INVOLVED

Aristotle University of Thessaloniki, Research Committee – Special Account for Research Funds, School of Economic Sciences


State Educational Institution of Higher Professional Education “Russian-Armenian University”


University of Economics – Varna


International Centre for Social Research and Policy Analysis


National Association for Rural, Ecological and Cultural Tourism, Tulcea Branch

Summary description and objective of the work package

The Silk Road Virtual Observatory is introduced as an integrated web-based mechanism for monitoring and reporting Silk Road entrepreneurial dynamic in the Black Sea involved areas. The main idea towards Silk Road Virtual Observatory is to develop a web platform for monitoring, gathering and reporting Silk Road entrepreneurial initiatives, as well as strategic key aspects of the Silk Road tangible and intangible heritage tourism over the SILC project eligible area.


The Silk Road Virtual Observatory is expected to integrate and provide appropriate tools for periodic qualitative and quantitative analyses concerning Silk Road entrepreneurship data and trends. The Observatory web platform will offer quality and transparency by being open to the public.


The main objectives of the Observatory are to provide an information platform for tourism industry, academics and tourists and to support policy makers, businesses and researchers, and in particular by:


– providing reliable, comparable and updated data about the Silk Road cultural heritage tourism market;


– identifying trends and developments in the Silk Road cultural heritage tourism sector;


– facilitating evidence-based policy making in Silk Road cultural heritage tourism.


– Playing a vital informative role for all the business initiatives in the field of Silk Road Entrepreneurship


– Acting as a leading source providing updated information and data about the interregional framework of the Silk Road Entrepreneurship


– Facilitating the development of regional action plans for the strategic planning and implementation of regional policies on entrepreneurship issues.


The multilingual web-platform for the Silk Road local cultures will incorporate an advanced web-GIS tool, the SILCNECT network communication subsystem which will be delivered in another GAS and will be supported by a mobile app to allow easy interaction with the user. The web platform will act as a tool to collect information, to register and share knowledge, and finally to enhance awareness for the Silk Road Local Cultures and promote participation providing the necessary tools to allow all possible users to share their local knowledge and everyday experience with others, together with the contribution of academia, local authorities and business sector, building extensive networks around a common area of interest, as well as new opportunities for tourism entrepreneurship.

RESPONSIBLE PARTNER

University of Economics – Varna

PARTNERS INVOLVED

Aristotle University of Thessaloniki, Research Committee – Special Account for Research Funds, School of Economic Sciences


State Educational Institution of Higher Professional Education “Russian-Armenian University”


University of Economics – Varna


International Centre for Social Research and Policy Analysis


National Association for Rural, Ecological and Cultural Tourism, Tulcea Branch

Summary description and objective of the work package

The Black Sea basin can be regarded as a “strategic bridge” connecting Europe with Asia to the Caspian Sea, Central Asia, the Middle East and with south-east Asia and China. The region is also an expanding market with a global geopolitical role.


The objective of this group of activities has a twofold orientation. The first one is to strengthen the ties between nations by establishing the entrepreneurship label of SILCNECT for industries, SME’s and entrepreneurs that deal with Silk Road products. Moreover, the label will be an initial effort to connect and develop vital common financial and tourism culture connection along the Silk Road routes.


The proposed label will become an “umbrella” for development initiatives at cross-border and transnational level within the Black Sea Basin.


In order to achieve that, the networks created during previous group of activities will be exploited and will be used as an incubator for the SILCNECT label creation and establishment. In those entrepreneurs training activities, will take place, expected to enforce and establish a common “Silk Road” culture.


This culture will be sealed with the establishment of a long-standing partnership agreement. That will be also a major part of the sustainability and transferability activities of the project.

RESPONSIBLE PARTNER

National Association for Rural, Ecological and Cultural Tourism, Tulcea Branch

PARTNERS INVOLVED

Aristotle University of Thessaloniki, Research Committee – Special Account for Research Funds, School of Economic Sciences


State Educational Institution of Higher Professional Education “Russian-Armenian University”


University of Economics – Varna


International Centre for Social Research and Policy Analysis


National Association for Rural, Ecological and Cultural Tourism, Tulcea Branch

Summary description and objective of the work package

In order to meet the ambition of the SILC project, to have the overall desired impact on the Black Sea region and initiate the SILCNECT label and network, special attention will be given to the project’s internal and external communication.


The communication plan sounds most of the project’s duration and it is oriented according to its activities. It includes an action plan of external and internal communication, which will build the SILC own and newly established communication strategy.


Products and services of media and non-media communication, dissemination activities and products e.g. the SILCNECT label and network, the Virtual Observatory, the SILC Website, the project flyer, the 10 newsletters and various reports, proceedings and concept studies, set the communication strategy of the project.


Even though several communication deliverables appear in other group of activities, these are still crucial to the effective communication of the project results.


As the SILC project progresses, final results will be presented on local, regional, national and international workshops and conferences.


The relevant target audiences for the different outputs of the project are clearly defined and described. Therefore, every group of activities completes different target needs and develops clear objectives and messages for each, finding the best means to communicate them. But all of them ensure close relations with regional, domestic, European and international stakeholders; an effective communication infrastructure; increased general awareness towards project results and strong corporate identity for the project, project consortium and participating regions


Furthermore, the impact of communication activities will be monitored individually and on a regular basis throughout the lifetime of the project, so as to ensure optimum efficiency whether it will be via web based tools or surveys, by evaluating media coverage and overall visibility of the project results or via internal communication methods.